Create good traffic. Cheap.

Content Syndication Plan - Bang That Drum For a Big Reward

junglejam This case study will show you what is behind the curtains of a real Wizard of Content Syndication. You’ll see that with almost no resources, you can build your own content syndication network - or tap into one that already exists. You can bang the drum and gather a few other players and go from zero to big, big, big dog in a hurry.

Very few internet marketers REALLY understand the power of syndicating your content through the social media. Oh, sure … enlisting others to promote your content is obviously a good idea. But almost nobody really gets this.

Content syndication is the secret element that most Internet marketers know absolutely nothing about. The reason is simple: content syndication is relatively new and is a byproduct of the explosion in participation in online social networks. Content Syndication is the single most important factor that will cause your online business to succeed in the coming years. It is the driver behind higher search engine visibility and rankings. If your content is really good, syndication can set off a viral spread through social channels.

Using social media to achieve content syndication gives you measurable business results. That is the gold. That is the payoff. Almost all the other Web 2.0 activities everyone is doing are just fruitless distraction, taking your focus off content syndication.

So what is content syndication?

Syndication is the simple process of extending the reach of your central hub by having your content distributed and shared by a network of people (not by you) to many different social communities. Social networks frown on “self-submission” of content. The goal of both social networks and search engines is to provide the best user experience, guaranteeing that users will return. When you submit your own content, it’s a red flag suggesting that no one other than you finds your content worthwhile. The search engines see this and will bury your content. For best results, you need to build a content syndication system where others consistently submit your content and vote and comment on it.

Let’s take an example from Digg, one of the most popular news/story networks. This case study was first shown to me by my friend, Charles Heflin. (Charles has created his own powerful Content Syndication Network, which I use to promote my blog posts.)

mrbabyman16

Look at the third listing on this page, with 785 diggs. You can see that MrBabyMan submitted 2008 Greek Riots (PICS), and this story made the front page of Digg. Now, the content may very well not be as good as something you could create and submit to Digg. But here’s the difference: MrBabyMan has built a Content Syndication Network (CSN) that moved his story on the front page of Digg.

There is no more powerful element in internet marketing than the ability to build a content syndication network that pushes content up in visibility. When your network can push a story so that it gets front-page recognition in Digg, you have created some very powerful – and profitable – visibility.

And you can actually get visibility and traffic from the public at large who use Digg to find stories to blog about, ideas to write about, stories to use to engage their own audience. They come to Digg and use it as a news source. So the higher your visibility rises within Digg or any other social network, the more action you will see.

It is a numbers game. Out of 10,000 people who see your content, you may end up with 100 of them who link to your content. And that is very powerful, because those links will attract a lot of search engine attention to your central hub.

Take a closer look at MrBabyMan’s network

When we click on his profile name, we get this:

mrbabyman92

He joined December 7th, 2005, so he’s been around for awhile. Scrolling down MrBabyMan’s Digg page, we can see that he has 247 friends, and most of his friends are “mutual friends.”

They are mutual friends because MrBabyMan has an understanding with these other users: when MrBabyMan submits content to the Digg network, he’ll share it with his mutual friends. They are expected to go in and look at the content and if they find it good, they will Digg it up in the rankings.

mrbabyman3

Understand that MrBabyMan’s friends are not just any friends – and this is a critical point for your own content syndication network. Many on Digg have far bigger networks. Mr BabyMan has a syndication network of just 247 friends.

But he uses this network to consistently get stories dugg to the top of the front page of the Digg news/story network. MrBabyMan is a Digg power user. He has built an extremely powerful Digg syndication network.

emotional support animal paper writing service online-casino.top s-movers.com

You could actually build a network like this and earn money by taking content from clients and having it pushed to the top of Digg because of the search engine optimization benefits derived from your content syndication network.

It’s a lucrative black market business that isn’t really talked about. This type of activity is definitely frowned on by big networks like Digg.

MrBabyMan Digg Stats

mrbabyman71

We know how long MrBabyMan has been an active subscriber to Digg, and we can see how many items he’s Dugg (135,735 at this viewing), and how many times he has left a comment.

Next, you can see the number of stories MrBabyMan has submitted to the network. And many of these stories have made it to the Digg front page, as noted by the “Made Popular” stat. In fact, MrBabyMan has a 28% “Popular Ratio.” That is extremely powerful. The websites with that content, the 3,711 links “made popular” by MrBabyMan’s content syndication, are probably plastered to the top of every search engine known to man.

It’s important to have a clear understanding of what’s happening here and how active MrBabyMan has been to have dugg 135,735 items. In fact, as the time of this viewing, he had actually submitted 13,190 news stories to Digg.

Now … he’s been a Digg member at this writing less than 4 years. Let’s round that up to 4. So that’s 4 x 365 = 1460 days. Look at how many actions he has done on Digg in that time. He has 135,735 diggs plus 13,190 stories submitted plus 2,283 comments. That adds up to 134,893 actions in 1460 days. That means he is averaging over 103 different actions per day, 7 days a week, since he joined Digg. So you can see that MrBabyMan has made a full-time job of building up his status in Digg.

The power in having a content syndication network like this is that you can, at will, get content bumped higher and higher in visibility … all the way to the top of the network, where tens of thousands of people will see the content. Of course, a certain percentage of those people will link to the content and share the content.

This activity pushes the content way beyond the borders of Digg, into many other networks, including blogs and websites.

You can do this same sort of analysis on Reddit or StumbleUpon or any of the popular social media sites. You see the same thing happening:

  1. Content gets voted up the chain.
  2. The top stories go to the front page and gain the highest visibility.
  3. You have the ability to go in and look at the user whose content got voted all the way to the top.
  4. You can back-engineer what they’re doing.
  5. You can see the relative amount of output they are creating.

Each network that you consider using as your injection point for your content will have its own system, differing from the others. And each of these networks has “Help” files, showing you exactly what you need to do in order to engage with that network.

The content syndication network in Digg is an unspoken culture. To understand it, you need to take a closer look at a power user like MrBabyMan and the mutual friends he has collected. It’s the same thing across all these story networks: people befriend each other and vote content up the chain for friends.

Why is this small network so powerful, effective, and profitable?

To answer that question, check out some of MrBabyMan’s mutual friends. Let’s start by clicking on vroom101. He’s been in Digg since August 28th, 2005. Vroom101 has 45 friends, and almost all of them are mutual friends. Look more closely at some statistics.

It’s friends helping friends here, the Law of Reciprocity. You are seeing human nature in effect here. So let’s take a closer look at vroom101’s activity and see why MrBabyMan wants vroom101 to be part of his own content syndication network.

Vroom101 Stats

mrbabyman51

When you look at the activity, you see that vroom101 is highly active, too. It all goes back to the OGRES formula:

  1. Observe your niche market, so you know who publishes really good content. Notice what the successful people are doing.
  2. Gather good content into your own network.
  3. Reward those you want to connect with by voting their content up in the network.
  4. Engage those serious, value-oriented content providers and networkers. You want to be part of their group, and you want them to be part of yours.
  5. Seek others in your niche who give value and want to network.

Building your network is the “S” part of the OGRES formula, Seek. This is how you find people who are doing the things you want done. In the case of content syndication, you are looking for other people who are observing, gathering, rewarding and engaging people on a network. The stats clearly show this person is doing that.

So of course, MrBabyMan will come in and see these stats and say, “Great. This person is active. This is somebody I want to network with. So I will add them as a mutual friend, and they will be part of my content syndication network, and I will be part of theirs.” And now, a more recent look at the power of this network for syndicating this single article:

mrbabyman61

The article was listed on the front page of Digg when it had 785 Diggs and 209 comments. Obviously, that was just the tip of the iceberg of the effect of MrBabyMan’s syndication network.

And now, along come you. As a new user on the network, you have a bit of a conundrum. You don’t have these stats to impress MrBabyMan. You haven’t built them yet. MrBabyMan will not be impressed with you. It would do you no good to do a friend request with him. He’ll just ignore it. That’s how these networks work.

For you to be successful, you need to spend considerable time priming your network. You have to go back to the network and search out stories you find interesting and reward them. When you reward other users by Digging their content, you help push it higher in visibility. That is the “R” part of the formula.

And then you also need to go out to the internet and find good content that nobody else has dugg yet, and submit it. That is the “O” and the “G” and the “E” part of the formula. You observe what is going on, and you gather the good stuff into the Digg network, which will engage others in the network.

As you do this, your stats increase. Your stats stamp you as a serious content syndicator, which makes you attractive to other content syndicators, and they will begin to accept your friend requests and make you a mutual friend. And now you begin doing syndication jobs for them, as they do for you. And now your stats really take off, because each of your mutual friends also has their own content syndication network of some size … with whom they will share the good content you want syndicated.

And all these people working together create a big mass whose sole purpose is to push that content higher and higher up in visibility within the network. And all MrBabyMan has done is to follow the OGRES formula. To find the people for your own network:

  1. Just go to the top stories of your chosen network
  2. Click on the submitters
  3. Backtrack them to their mutual friends
  4. Backtrack to their friends’ mutual friends
  5. Keep backtracking until you find people who will accept you as a friend, based on your current statistics in that network.

So you start by building up your own statistics. Find a lot of stories that haven’t been submitted to the network yet. Observe and gather. That begins to build your stats, the number of articles you have submitted. And you also do the “Reward” part, where you reward other people by voting for and commenting on their content.

The result is, you build up your “Dugg”, “Comments”, and “Submitted” stats … and then you seek out people who have similar stats to yours. Then as your stats grow, you seek people who have bigger and bigger stats. Result? Your content syndication network becomes more and more powerful.

This exact procedure is being duplicated right now on dozens … or hundreds … of social networks. Your job is to find the one which best targets your own content, and then focus on building your own content syndication network within that social network. Your reward is that as you build your CSN, your content will rise higher and higher within that network. And as other bloggers and website owners come in and look for good stories in their niche, more and more will talk about and link to your content. You will get more and more inbound links – it happens every time.

The collective marketplace judges the quality of your content, and that quality ultimately determines how high your rankings will go. If you publish good content and continually spread it into your own CSN, it will spread out into other social networks in which you are not directly involved. And that brings quality, targeted traffic directly to your central hub.

Keep in mind … traffic directly from networks like Digg historically does not convert well to sales for you. But that isn’t the main benefit you want. You want the backlinks that force up your visibility and rankings on the search engines … and which also bring quality traffic to your central hub. Also, because those links appear on blogs that your targeted niche market focuses on, you get a second, different level of quality, targeted traffic.

And you don’t need to be on the front page of Digg for this to happen. Your real goal is to rank high within your own category in your chosen network.

We call this the Perpetual Internet Traffic Machine because, as you build you CSN bigger and bigger and bigger, you’ll gain more and more visibility within these networks. A certain percentage of your content will generate massive amounts of traffic.

You’ve got to do it right. Never submit garbage or spam or any promotional material. Submit only content that is highly engaging to your target audience. That content will attract people to your central hub, and a certain percentage will fall into your sales funnel, which leads to money in the bank.

We call this “perpetual” because your CSN will get ever bigger and bigger and bigger. Your search engine rankings will get larger and larger. You’ll get more and more rankings because you are submitting more and more new content, which gets you indexed for new keywords, while your CSN and your social networks are working to bump up your rankings for that content. Plus, the inbound links you get for your CSN activity also bump up your search engine rankings.

So it’s perpetual. It gets ever-larger. Yes, it will take some time to set it up. But once your machine is set up, your activities are very simple. Just:

  1. Post quality content.
  2. Syndicate that content.

Focus on consistently repeating those 2 chores, and they will take you anywhere you want to go.

Richard Dennis
The Content Syndication Revelation

Twitter for Technoboobs

duckchopI always worry that I’m going to get in over my head with new technology … no matter how simple it may look to you, I tend to get myself in a predicament that winds up being painful. I’m not what you’d call a technophobe. Technoboob is more accurate.

I’m very detail-oriented when it comes to writing. But when the subject is technology, I often stick my fingers in my ears.

Quick story. My mother was a systems engineer for IBM for 28 years, starting in 1954. When I was in junior high school, she often took me to her office in Hammond, Indiana, so she could work on a Saturday afternoon.

Year: 1960. Picture a huge office - to me, at age 13, anyway - filled by … a single computer. And from the computer were big cables, connecting to peripherals in corners of the office. And on either side of the actual computer - which probably had a footprint of 200 square feet - were 5 desks, manned (womanned?) by punch card operators. Every program was a huge set of punch cards, each with a certain pattern of 0s and 1s punched out.

It was all absurd to me.

About 1978, when the Commodore-64 and the TRS-80 personal computers came on the market, I told my wife, “No one will ever buy a home computer. They’re way too complicated.”

Now … I have other technoboob credentials, but that comment certainly should give you the idea.

Which brings us to Twitter.

(If you want to join me on Twitter, go to http://Twitter.com/rden)

Like all these gadgets, I’ve resisted Twitter for quite some time. But now, friends have pointed out some very good marketing reasons to use it. For instance, you can target all the Twitterers who are using the exact keywords your prospects would use. That’s pretty hot. I’ll talk more about it in another post.

But here’s the point right now. You can follow those people on Twitter, and when many of them follow you back, you can send them a message like this:

Thanks for the connection - I value it. If you’d like to talk and network, add me on Facebook: http://profile.to/RichardDennis

That is 124 characters, under Twitter’s 140-character limit. You’re not trying to sell anything, and it’s not pushy - which is important, this being the social media. Those who friend you on Facebook are, I think, pretty hot leads for you. They are tweeting about a highly-relevant keyword phrase (which we have discussed at great length on this blog), and they have followed you off Twitter, over to Facebook, and added you.

Very good indication that this is a person you may be able to build a long-term, mutually beneficial relationship with. And this system could be an easy way to feed your net traffic machine every day.

What do you think?

Richard Dennis

Blog Marketing Plan - 20 Tricks

magiclampEvery day, people ask Google for 3 wishes … or maybe a lot more. They search for a blog marketing plan or system, techniques, a network, a guide, tips, a traffic strategy, methods, tactics, ideas, a program, a model, mistakes, advice, and tricks.

These words are magic. The hottest prospects you target for your online business products and services are searching the internet and specific directories for these very words related to your niche, in hopes of getting the exact traffic and conversion results they want.

I see many marketers in the blogosphere who do a lot of advertising optimization analysis, focused on finding the most popular keyword phrase to get ranked for in Google … usually, a “money” phrase that the Google spiders show a high number of monthly searches for. I’m sure that works … but why spend all that time in digital figure-figure on the best keyword phrase, comparing one against another, when you can generate Google clicks for 20 or 30 or 40 good phrases in a single article?

If you can publish one article and get a free listing on Google for 20 - or more - search phrases that your best prospects are actively searching for … that could be very profitable for you.

A 20-Trick Pony

Let’s focus in detail on one facet of my last blog page title, Blog Promotion Plan. Two weeks after this post appeared, here are 20 of the many Google search results which pull up this article:

Keyword Search Google Search Results Blog Promotion Plan Rank
blog promotion 30M 15
blog promotion plan

1M

1
blog promotion profit 300k 12
blog promotion techniques 360K 10
blog promotion guide 22M 19
blog promotion strategy 956k 19
blog promotion methods 293k 4
blog promotion formula 292k 8
blog promotion keywords 827k 1
blog promotion community 9M 21
blog promotion authority 280k 3
blog promotion online 13M 20
blog promotion mistakes 316k 3
blog promotion incoming links 87k 1
blog promotion article 22M 11
blog promotion niche market 302k 1
blog promotion machine 2M 1 & 2
blogging promotion 4M 7
blog promotion syndication 298k 1

All of these high Google rankings come from a single blog post! Think about the relationship possibilities … each of these phrases is a term you can realistically see one of my potential buyers keying in to their Google search box. Actually … I could probably search out and list another 20 good keyword combinations that bring up this post, too. But you get the idea. (Also - I believe that as Net Traffic Machine gets stronger, with more good content, and more links, and more authority in Google’s eyes, these keyword results will move higher in the rankings.)

It’s important to understand how Google search works. If you search

apples oranges rutabaga

Google will bring up pages that contain those 3 words anywhere on the page, in any order. So if that’s a productivity phrase that you would like to have your page rank high for in Google, then those words must be on the page.

Important: if you consistently publish quality content and also theme your page with lots of other fruit & vegetable keywords, then Google is likely to consider you an authority … and your page is likely to rank high for your keyword phrase AND a lot of other phrases, based on the theme words you included in your article.

Take a look at the above search grid again. All the words in that grid are included in my Blog Promotion Plan post … giving me much more exposure on Google than just my title keyword phrase.

Do you see a profit opportunity here for you?

Read those targeted keyword phrases again. Notice how each one is a phrase that could trigger a real prospect to actually key it into the Google search box?

Result: I can write one blog post, optimize it with theme words, run it through the Synnd Content Syndication Network, and get free advertising from Google - maybe forever, if I handle this right - under many different search terms that good prospects will legitimately search.

It’s a marketing opportunity to highly leverage the popularity of Google. Hard to pass that one up.

As a blogger, it’s important to know who your real prospects are and what they really want. If you pay attention to what they buzz about in the social media, it’s easy to go to the next step - predicting what categories excite them and which catchy phrases they will search in Google. Sure, it is absolutely a good idea to keep a list of phrases handy from the Google Keyword External search tool. But don’t make a marketing career of that list. Write articles that educate, entertain, and enlighten. Provide your target market with information they’ll find very valuable.

The effect you want to create is that when they do a search, they find your site listed on the first page of Google results. When they click through to your website, you give them exactly the answers and community network they are looking for. You want them to click to add your website to their feed reader, and to buzz about you to others in the niche.

Obviously, you can get plenty of #1 Google rankings for a lot of phrases that no one will ever search. So it’s important to know your global target market and think through exactly what they really want and what words they’ll use to search for it. If you work those branded words into your themed article, Google will give potential buyers a lot of ways to find you.

It’s a very time-effective and cost-effective method to get a lot of free advertising.

Richard Dennis
Synnd Content Network

Blog Promotion Plan

labdogI offer these tips as a guide to a blog promotion system strategy which I call, “Give Google a bone.” You can get 2 big advertising payoffs with these methods:

1.    High rank for search phrases that your target market is likely to actually enter into the Google search box. If you can do this once or twice a week, the branding and profit payoff can be huge. Getting first page placement in free Google search for popular keywords in your niche will create a lot more click-throughs to your website … plus, it’s easy on your marketing budget.
2.    Creating great content that generates social buzz in your community leads Google to see you as an authority site for your niche.

Results Update

It’s been an eventful 12 days since my post (1) Blog Promotion – and 19 days since (2) Blog Traffic Techniques. First the current article campaign results, and then the digital story behind them. On the left is the keyword search term and the above blog post title it is related to; then the # of Google search results for that target phrase; on the right is the current Google rank of that article:

Keyword Search # of Google Search Results Where Google Ranks My Article*
blog promotion (1) 30 Million #16
blog promotion techniques (1) 29 Million #25
blog traffic techniques (2) 407,000 #1 (Social Median = #2; Digg = #6)
blog traffic (2) 46 Million #25
traffic techniques (2) 11 Million #3 (Social Median = #8)
blog techniques (2) 41 Million #5 (Social Median = #8)

* - Also included are the rankings of the social media pages bookmarking my blog post

Although Blog promotion is currently #16, it did make the first page of Google results and stayed there several days, in position #8. Even with all the mistakes (coming up …), the post has attracted high Google ranking against some very, very tough competition. Keep in mind that a ton of veteran internet marketers optimize for this keyword phrase. Plus, today there are 28 Adwords ads bidding against each other for this phrase, plus one sponsored link at the top of the search page. This page is valuable online real estate.

Note: It’s important to point out that this blog, Net Traffic Machine, still has a Page Rank of zero with Google! That means almost no incoming links to the pages on this site, and certainly none with any authority. Google’s ranking formula is big on authority. To achieve good Google search result productivity with lousy optimization (zero authority and a messed-up promotion - you’ll get the details in a minute) is pretty interesting performance … and if you are a new blogger, these marketing results should give you hope that attention to planning and theming can pay off for you.

Which reminds me … I’ve written a lot here about latent semantic indexing. Charles Heflin has pointed out that the techniques in these posts and in Google Drools do not really fit the definition of latent semantic indexing. LSI is actually based on a specific mathematical formula, and I’m way too “seat of the pants” for that. My #1 method is really just simple “theming.” For example, in a post like this, I have compiled a list of words related to blogging and another list related to promotion, and I use lots of those words when I write a post like this. My theory is that Google loves a well-themed article, because it is a strong indication that the specific niche market of searchers will find the article both relevant and very valuable. Google may be a robot, but its aluminum heart leaps with joy at the vision of a bunch of happy searchers who get exactly what they want.

Social Bookmarking Visitor Statistics (from Google Analytics)

1. Blog post (3/23/09): Blog Traffic Techniques

Date # of Social Median Visitors # of Digg Visitors
Tues March 24 9 2
Weds March 25 38 10
Thurs March 26 8 2
Fri March 27 19 4
Sat March 28 4 1
Sun March 29 2 5

Total for the Blog Traffic Techniques article as of April 13:

  • 51 Diggs
  • 56 clips (Social Median bookmark)

First … since a person doesn’t have to bookmark a website to visit it, the social networks can easily generate more visitors than bookmarks. Next … obviously, not a lot of activity. The real question is … how did that Social Median burst on March 25-27 occur? And the formula is simple. Social Median has a front page section of “Hot Stories.” The Blog Traffic Techniques post received a great push from the content syndication network Synnd, so that it was displayed as a hot story on the front page of every member of Social Median. And then the push came not just from the Synnd community, but also from the Social Median community who clicked on a Hot Story. A little bit of viral.

The Digg page never got that kind of result, because it takes a lot more natural bookmarking to be hot on Digg. However … for almost 2 weeks now, the Digg page has been ranked in the top 6 Google search results for “blog traffic techniques.” That may be a big reason why the actual blog post is ranked #1. So even though the post never got noticed by the loyal Digg community, the Google results made Digg worthwhile.

Conclusion: Why not get that Social Median “Hot Story” push if you can? You can achieve that popularity by syndicating your targeted post Sunday or Monday (it may take up to 24 hours to appear). The drop-off in weekend traffic on Social Median is significant. If you publish late in the week, you greatly decrease your chances of becoming “Hot” … as you’ll see in the next section.

2. A Comedy of Errors - Blog post (4/02/09): Blog Promotion

Error #1: Everything is a test. I’ve had great success with practices like targeting short headline keyword phrases in articles published online. However … this test has made me realize that a simple 2-word targeted keyword title (e.g., “Blog Promotion”) is too risky. There are lots of articles under that same title online, including one already listed in Social Median (one of Synnd’s 3 current bookmark sites).

So the title helped sabotage navigation for the syndication community, and the result was confusion. When I put the job out to the Synnd network to syndicate the post “Blog Promotion,” the article wound up with 3 separate references on Social Median, dividing up the power of the bookmarking. So instead of a focused, profitable social bookmarking boost, submissions were divided amongst:

  1. Blog Promotion (that’s the other guy’s page)
  2. Blog Promotion Techniques (1st bookmarking of my BP page)
  3. Blog Promotion: Net Traffic Machine (2nd bookmarking of my BP page!)

Error #2: On Saturday, the syndication system went out and stayed out for about 36 hours … so no more virtual bookmarks for that time. On the other hand, it was Saturday … probably not much to show for it anyway.

Error #3: Because it appeared to be a lost cause, I shut off the Blog Promotion syndication on April 6. I should have kept it going, because even with the above mistakes, it was a successful campaign.

Error #4: I published this post on a Thursday, which gave it very little time to gain a foothold before the doldrums of the weekend. That helped kill any chance it had to make the Social Median “Hot Stories” list, which would have given it a real boost.

Date # of Social Median Visitors # of Digg Visitors
Thurs Apr 2 7 6
Fri Apr 3 4 4
Sat Apr 4 3 0
Sun Apr 5 0 1
Mon Apr 6 1 4
Tues Apr 7 1 3

Total for the Blog Promotion article as of April 13:

  • 22 Diggs
  • 5 clips for Blog Promotion (not my article)
  • 9 clips for Blog Promotion Techniques
  • 7 clips for Blog Promotion: Net Traffic Machine

Conclusion: from now on, I’ll only target a (minimum) 3-word keyword title phrase. That really doesn’t cost anything, because if Google loves my “Blog Promotion Plan” article, it will still get ranked for “Blog Promotion”, too. And it should prevent this type of mix-up.

Strategy
These results help bring a few tools in your workable, profitable blog promotion plan into focus:

  • Target obvious phrases likely to be keyed in to Google search by those in your target market. However … the keyword phrase should always be 3 words or (not much) longer.
  • Over time, consistently accumulate multiple first-page Google search results for popular keyword phrases. The result will be more targeted visitors, and also more credibility with Google. This means writing at least one highly-themed, very useful blog article each week.
  • Find other ways to get Google to view your blog as an authority site. (More on this in future articles.)

Please use the comment button to let me know your thoughts and questions.

Richard Dennis

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Blog Promotion

brawl1

OK. I am pumped! Come on, world, let’s get ready to rumble!

Eight days ago, I published a blog post with a targeted keyword phrase headline, Blog Traffic Techniques. (Don’t you love the “Einstein” caveman graphic?) I challenged myself to use latent semantic indexing  to boost the article to first page of Google results for that search term (blog traffic techniques).

I’ve had many #1 search rankings using this strategy with the article directory EzineArticles.com. But this is different. Net Traffic Machine is just me, not a network. It’s sure not a household name to Google. This blog has been active for 3 months. Definitely not an authority site, and probably not first-page worthy content in Google’s deep blue (robot) eyes.

Look. I don’t claim to understand how the Google spiders work, or how Google algorithms measure and brand a website in credibility or authority, or what the page rank strategy is. I’m totally mystified about many things connected with search engine optimization. For instance …

Why did a Google search show 681,000 results for blog traffic techniques on March 24, but today (April 2), the same search returns 581,000 results? Beats me.

By the way … teeheehee … guess whose blog post is #1 for this search phrase on Google today? YES YES YES YES!!

No contest. Holy crap, I get excited over this digital marketing SEO promotion stuff. (Do I sound like a schoolgirl?)

In Blog Traffic Techniques, I wrote about the productivity tactics I’d be using to try to capture a #1 Google ranking from my blog. I mentioned that my blog isn’t exactly an authority site in Google’s eyes. Don’t believe me? Do a Google search for backlinks to this website:

links:nettrafficmachine.com

The Google results page shows 340 links right now … but that isn’t accurate. If you click down at the bottom on page 3 of Google results for this search, the links end there. There are actually 25 inbound links to Net Traffic Machine.

That’s not much.

And you know what? If you join Charles Heflin’s Social Media Science member site and use his Synnd software, I’ll bet after a half dozen of your posts have been bookmarked, you’ll probably have 25 natural incoming links, too. Maybe a lot more.

OK. I’m very excited because it looked like this test was an interactive failure, which is what I expected. After 6 days, I quit checking. Today, on day 9, I googled again … and voila!

blog traffic techniques

We’re Number ONE!

And that’s not all. When I search

blog traffic

there are 46,600,000 results … and my page is #18 on Google. The competition for a keyword phrase like blog traffic is incredible … the best of the best want that one. To reach page 2 of Google results there is … surprising.

OK. So I can get one of my blog posts ranked #1 for a term that a lot of people would love to be ranked #1 for, against approximately 581,000 other results. And #18 against 46 million results for an even better keyword phrase. Sweet marketing success.

The tactics and tools performed. So now we need a real challenge. A bit of theme research turns up a chance to take on the poster child for blogging!

Ever hear of Darren Rowse at ProBlogger.com? Beautiful website. I’ll bet you’ve seen it. Darren is one of the most famous bloggers online. The guy is a content creation animal. He gives value, value, value, every time he posts. I’ve received his newsletter and downloaded a couple of his freebies. In my dreams, I’m Darren Rowse. (In my dreams, I’m 25 years younger.)

So … very popular guy, very popular website. Every blog post he makes gets a ton of global trackbacks and over 100 comments … I see one post with over 700 comments! To Google, it doesn’t get more authoritative than Darren Rowse & ProBlogger.com.

Now … the title of this post is Blog Promotion. When I Google blog promotion today, Darren’s posts are #1 & #2 out of more than 20 million results.

Number 9 on the first page of Google results is DuctTapeMarketing.com, website of John Jantsch, another popular, successful, well-known internet marketer.

I guarantee you there are plenty of people on this Google results page who have spent years getting good at this stuff, who Google really views as authority websites & blogs.

What chance does Net Traffic Machine have?

Well … here’s today’s money game strategy:

  1. I’ve chosen a very competitive 2-word keyword phrase title, Blog Promotion.
  2. This post has a bunch of LSI words (related to both “blog” and “promotion”).
  3. I’ll be farming out the bookmarking again to the Social Media Science Synnd social networking system community. We’ll  see what kind of commotion they can kick up.

I confidently GUARANTEE you I’ll lose this one. But you know what? You & I should both be 100% thrilled if this post can get #10 on the first page of Google. What that would mean for me & for you is that with a little bit of smart work, we can compete with the REALLY big boys in this game.

Wouldn’t THAT be sweet?

My goal is to use this simple system to consistently produce pages that get ranked at the top of page 1 of Google search results. And if I can do that, you can, too.

Are you excited yet?

I’ll keep you posted on the results.

Richard Dennis

The Bad, The Good, & The Ugly

scarface

What do Al Capone & I have in common? Tell you in a minute. But first, about Blog Traffic Techniques

The Bad

In a Google search for Blog Traffic Techniques, I find the Blog Traffic Techniques Digg page listed #3 of 520,000 Google results.

#3 on page 3 of Google results is a “Friendfeed” url that links to Blog Traffic Techniques through Social Median.

And yesterday was the most visitors my blog has ever had in 1 day - 93. But the BTT page itself is not listed in the first 5 pages of Google results. Time to play detective. I’ll keep you posted on what I find …

The Good
I guess in some cases, Google has to think on it awhile. On the Google Drools page, I listed 2 articles of 20 I submitted as getting no Google listing in the first 3 pages of results. Take a look at them now:

Branding Promotion Methods - now #1 of over 27 million results!

Free Blog Marketing Ideas - now #1 of over 11 million results.

Definitely brightened my day.

The Ugly
Did I ever mention that my friends now call me “Scarface” … just like Al Capone? Long story, but I definitely earned that nickname. I’ll tell you about it sometime.

Richard

Blog Traffic Techniques

einstein

If you’ve done an analysis of Google Drools, you know we have a content advertising system that can get #1 rankings on Google searches almost at will. Some search engine results really tickle me. Click on this writing niche article I submitted a couple days ago:

Plan for Writing Good Articles

It’s #1 on Google … against over 30 MILLION competing pages! But I digress.

A big part of my productivity optimization plan has been to post unique, targeted articles at a popular website with a proven strong connection to Google - like EzineArticles.com. Ultimately, you want to build your blog into that type of high quality, interactive, authority website, with lots of inbound links.

As with any marketing promotion, this one needs to be tested and measured and proven. Recently, I’ve seen a not-very-well-known blogger get high Google rank on a moderately competitive keyword by publishing a simple post with (1) good latent semantic indexing and (2) a keyword-rich title.

That tactic is pretty exciting, because those 2 performance factors are certainly the easiest to achieve. Becoming a visible and recognized authority website with a ton of inbound links will definitely take longer. If you can skip that qualification, then you can have profitable results much sooner.

And that’s the focus of this post. My blog is certainly not a branded authority resource to Google. Net Traffic Machine is still only a couple months’ old. It only has a couple dozen posts.

And so THIS post is a mission to test whether NTM can achieve high Google rank for the keyword phrase blog traffic techniques. Can this signature blog content beat out 681,000 other references for top rank for this keyword phrase? If so, that is a strong indication that ranking success can come much quicker than anticipated.

Also … the importance of a high Google listing is that:

  1. You’re not paying for it, because you’re showing up in natural search, not Google Adwords.
  2. The prospects who find you are pretty much your perfect audience, because you have chosen a title that demonstrates exactly what you offer them, and they are searching for that exact product or service, or something very close to it. Sounds to me like a match made in heaven.

Why This Blog Title?
Look at this data for Google searches done today (3/23/09):

Keyword Phrase Raw Results Exact Match (“KP”)
blog traffic 45,500,000 1,090,000
blog traffic techniques 681,000 701
blog traffic strategy 5,530,000 2,360
blog traffic system 15,600,000 860
blog traffic tips 16,400,000 74,800
blog traffic guide 21,000,000 2,050
blog traffic ideas 6,920,000 123
blog traffic program 21,400,000 2,170
blog traffic tactics 334,000 539
blog traffic methods 1,040,000 1,960
blog traffic tutorial 306,000 143

Raw Results is a normal Google search for the phrase. These results contain the search words somewhere on the results page.
Exact Match means the keyword phrase was searched with quotation marks, pulling up only pages containing that exact phrase.

Conclusions:
Consider the statistics difference between “blog traffic” and the others. Obviously, more pages will contain your 2-word phrase than your 3-word phrase. Plus … more searchers will enter a 2-word phrase than a 3-word phrase. The shorter your keyword phrase, the more searchers you’ll appeal to … but the more competition you’ll have, and the more difficult it will be to be ranked on the first page of Google results. There is no chance I’d get 1st page Google results for “blog traffic.” But choosing “blog traffic techniques” thins out the competition, but still gives me a short phrase that is likely to result in substantial popular searches.

And it’s not like the competitors are a bunch of rabid football fans or political strategists or underwater basket weavers. THESE people are webmasters and online marketers. These guys know the difference between Cpanel and HTML and RSS and SEO. They’ve studied and often gotten very good at optimizing their website traffic.

But my thinking is that there is less competition for this keyword phrase than several others on the list. So I’ll test this one first … then, if successful, go after the others one-by-one.

Optimizing the Article
I feel like I’ve talked Latent Semantic Indexing to death. If you haven’t heard the audio Google Drools, then opt-in to the right of this post, get a copy of the audio, and listen to it.

There’s just no debate that Google really values proper LSI in your articles. You can’t do keyword stuffing (many repetitions of the same keyword) - you’ll get penalized for that. But using a number of closely related words in your articles is an effective way of demonstrating to Google that this is an authority article.

Creating The Buzz
The Net Traffic Machine website was inspired by Charles Heflin’s work at Social Media Science. Charles has developed software to make it easy to promote your blog posts through social networks, getting more attention. If you haven’t read Charles’ Syndication Revelation, I highly recommend it.

So … I’m targeting this blog post for a high Google rank for the phrase blog traffic techniques. Stay tuned over the next couple weeks to see how this all works.

Richard Dennis

When You Tell Your Story, Google Will Say, “BOR-ING!! zzZ-ZZZ-ZZ”

tntWhat can you do to get Google’s attention?

More than 20 years ago, marketing guru Jay Abraham compiled a booklet titled The 100 Greatest Headlines Ever Written. He listed his 100 top heads, followed by a paragraph or two explaining each one and why it was successful.

Here are 21 of the heads Jay chose:

  1. Who Else Wants Lighter Cake - In Half The Mixing Time?
  2. Little Leaks That Keep Men Poor
  3. Pierced By 301 Nails, Retains Full Air Pressure
  4. No More Back-Breaking Garden Chores for Me - Yet Ours Is Now The Showplace of the Neighborhood
  5. Often a Bridesmaid, Never a Bride
  6. How Much Is “Worker Tension” Costing Your Company?
  7. To Men Who Want To Quit Work Someday
  8. How To Plan Your House To Suit Yourself
  9. Buy No Desk - Until You’ve Seen This Sensation of the Business Show
  10. Call Back These Great Moments at the Opera
  11. “I Lost My Bulges, And Saved Money Too”
  12. Why (Brand Name) Bulbs Give More Light This Year
  13. Right and Wrong Farming Methods - And Little Pointers That Will Increase Your Profits
  14. New Cake-Improver Gets You Compliments Galore!
  15. Imagine Me … Holding An Audience Spellbound For 30 Minutes
  16. This Is Marie Antoinette - Riding To Her Death
  17. Did You Ever See a “Telegram” From Your Heart?
  18. Now Any Auto Repaid Job Can Be “Duck Soup” For You
  19. New Shampoo Leaves Your Hair Smoother - Easier To Manage
  20. It’s a Shame For You Not To Make Good Money - When These Men Do It So Easily
  21. You Never Saw Such Letters As Harry And I Got About Our Pears

Notice anything they have in common?

Well … they all more or less announce a story. If that story appeals to you, it’s a great hook.

But guess what? Google doesn’t care. If you want high ranking in Google’s natural search (unpaid), then you need to know how to write headlines that software will drool over.

Hint #1: Don’t tell a story. Software doesn’t care about your problems or your successes.

Hint #2: Don’t promise a benefit. There’s not a benefit on earth that can get software lathered up. Why? Because it’s software!

Hint #3: Don’t get into hypnotism, magnetism, neuro-linguistic programming, or any other mind games. Software will laugh in your face … just before it falls asleep.

You already heard the biggest part of the “#1 rank in Google” formula on the How You Can Make Google Drool audio. To also create headslines that will make Google drool:

1. Use your favorite keyword tool to list a bunch of keyword phrases people search in your niche.
2. Use those phrases or rework them slightly so they make sense, and occasionally throw in one of the words that people are so often looking for with regard to any specific subject:

  • advice
  • guide
  • ideas
  • lesson
  • methods
  • mistakes
  • model
  • plan
  • program
  • strategy
  • system
  • tactics
  • techniques
  • tips
  • tools
  • tricks
  • tutorial

When you come up with a title, hold it to 5 or 6 words, max. 3-4 words is better. It needs to make sense, but Google wants it short & sweet.

If you combine that kind of title with an article laden with latent semantic indexed words, and publish it on an authority site like EzineArticles.com, you have a winner … high chance of #1 rank in Google for your title.

If you want more details, opt-in to the box on the right, and you’ll receive the audio files explaining in detail how to make Google drool.

I appreciate you!

Richard Dennis

Google Can’t Hear You

kidyell

IMPORTANT!! NOTE NEW TELESEMINAR NUMBER BELOW!!!

Most marketers think that all the great inside tricks & techniques they’ve learned about headlines over the years will help them get love from Google. But here’s the problem: 90% of what you’ve learned about headlines is 100% wrong … if you want Google to hear you.

A pretty smart person once said, “It’s not what we don’t know that kills us. It’s what we DO know - that turns out to not be true.”

And so it is with headlines and Google. What you know … is just not so.

On Saturday night, March 14th, at 8:55 pm Eastern time, I’ll be doing a teleseminar where you can learn how to create headlines that can get you multiple #1 Google rankings. You’ll also learn why the most successful headlines in history, written by copywriting legends, would all fail miserably with Google.

This training could be worth a lot of money to you. To listen in, just call 1-712-432-8790, code 300300#, at 8:55 pm Eastern time, Saturday evening, March 14th. Hope you’ll join us!

I appreciate you!

Richard Dennis

PS - If you can’t be on the call, just sign up in the box on the right-hand side of this page - I’ll be sending out a link to the audio file within a few days of the call.

Good Free Cartoons for Your Blog Posts

ebenezer

Oh, I’m computer literate, I suppose. But no whiz, that’s for sure. Too old for that.

I had been blogging for a long time when my buddy Charles Heflin looked at my blog one day and said, “You know, Richard … you ought to use graphics in your posts.”

And in fact, I did know that. But I’m not a techie. How could I possibly do it?

Turns out I already had the WordPress plug-in that makes it easy:

Tiny MCE Advanced WordPress plug-in

When you upload this plugin to your blog, it’s easy to feature graphics.

So, which graphics?

Well … mostly I like to lighten things up a bit. I prefer cartoons. And I just found a great source of colorful cartoons you can use for your blog graphics:

Bucchino - The Wizard of Draws

The cartoon at the start of this post is an example of his work. You need to link to his website, but just add that link in your list of Resources, and you’re free to use any of his hundreds of cartoons.

It’s a good thing.

Richard Dennis